|
The need for
Sales Manager Training:
Of all the
positions in the front-end operation of the modern retail
automobile dealership, the sales manager's roll is the most
crucial to the success of failure of the dealership.
Without the sale
of an automobile nothing else would happen. There would not
be any cars to finance or repair. There would not be any
customers to follow-up or any paperwork to process. Every
job in the dealership, including the dealer, depends on the
ability of the sales manager and the efforts of his/her
department.
More than ever,
the sales manager in a retail automobile dealership has to
be a highly trained professional with the ability to control
and supervise the entire sales effort. The person in this
position must be intelligent and able to think quickly on
their feet.
In truth, the
better sales managers are the coaches who send in the plays
to the sales people who are on the front lines. It takes
planning and organization as well as discipline to build
this unified team.
This is where
Jim Ziegler's real world knowledge and experience is a
necessity! Jim Ziegler, through the use of word tracts and
real world examples will train your Sales Managers to take
control of the selling process by emphasizing the importance
of their position as it relates to the automobile
dealership!
As always, Dealers
Attend at no cost!
The Sales
Manager Forum is a
Total
Management Experience
taught personally by
James A. Ziegler.
Your Sales Managers
Will Learn...
-
How to hire
Qualified Sales People
and Keep Them
-
The Road to the Sale -
Setting up your
Selling System
-
The Primary Duties
of a Sales
Manager
-
How to Hire, Fire
and Train your
Sales Force
-
How to "Desk"
the Deal
-
How to utilize
Traditional, Trade
Difference and the
Four Square
Negotiating Techniques
-
How to Measure
the Sales Effort
-
How to hold a High
Average Profitability
-
How to Control
the Sales Force
-
How to properly
Close the
Customer
-
Word Tracts and
Sales Presentations
that Work
-
How to Deal with
Litigation Issues
Testimonial
Jerol Hopkins Ford
Jim,
Thanks for taking
time out today to
talk me about
business.
Also, wanted to say
what a difference we
can see after
attending the Sales
Manager Forum in
November.
In 2004, we sold 774
units @ $2294 per
copy. In December we
squeaked out 71 @
$2605, January we
fell to 48, but our
grosses were $3079
each. So far in
February we're
looking @ $2700 a
car.
What makes the
difference is $9800
deals, $5600, $7200,
$4700, $8100,
etc........ just for
asking for it!
Yes, It does take "cajones".
Thanks
Will Nolen
Jerol Hopkins Ford
L-M
|
