Ziegler Supersystems, Inc Automobile Dealership Success Plan

Sales Manager Training - F&I, Menu Training - Automobile Dealership Consulting - Dealership Support

Sales Training Meeting #1 ‑ The Road To The Sale
by Jim Ziegler
101 Training Meetings

This is the first meeting of 101 Training Meetings.

Selling an automobile is a step‑by‑step process... A series of well‑defined procedures that must be followed.

There are no short cuts in the road to the sale

No one has ever devised any other way of selling automobiles that has proven to be successful.

The Road To The Sale Is Not An Option, and you must do it exactly the way it is taught... Every time.

The Road to The Sale is not a way to sell cars, it is the way to sell cars!

Advantages

       a) Control of the selling situation

       b) Consistency of selling methods

       c) Builds confidence in the sales person and customer

       d) Creates the desire to buy today

       e) Develops skill and technique through repetition

f) Provides a plan or a track to run on

What is The road to the sale?

                   1. Meet and greet the customer

                   2. Establish common ground

                   3. Select a vehicle

                   4. Feature presentation

                   5. Demo ride

                   6. Drive the trade

                   7. Tour the dealership

                   8. Write up the deal

                   9. T/o to aftermarket and finance

                 10. Delivery

                 11. Owner follow up

Study this because this is how you sell!

You can learn about the Road to The Sale and techniques and word tracts that complement the only method to sell cars by giving Anthony Hall, your dealer support manager a call!  800.726.0510