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What it Takes to Build a Successful Career in the Car Business;

Focus on Your Future

By Jim Ziegler



Where are you going to be in two-to-five years? Suppose you suddenly received a large inheritance... Where would you live? What kind of house would you have? How many square feet would it be? What kind of stuff would you have in the house? What kind of car would you drive? How about your wife (girl friend), What would you buy her? What would you do for your family?...Where would you go on a trip? How long would you stay? Who would you take with you? What would you buy to take home with you?

It costs about three-hundred grand per child to put them through private school and send them to the best Universities. How many kids do you have?

Now, here is something that most of us don't think about. Charity... Most of us figure that charity begins at home. That's because we don't have surplus money and time to give away. What if you were able to help some other people financially? What cause or charity would you support?

As a career, the car business has become a vehicle for an accomplished few to achieve anything they want. We have all heard about or seen a few who started with nothing and are now mega dealers... or earn $100,000.00 plus a year as automobile salespeople.

What is the difference between the dried up old used car salesman who has been in the business 25 years and sells around 5 cars a month, and the mega-dealer or the salesperson who makes a six-figure income?

The successful people in the car business build clientele and cultivate referrals and bird-dog on a regular basis. The difference between an amateur and a professional is determined by how you spend your time when your are NOT with a customer.

Your boss could design a work program for you and require you to follow it. But we already know that if you are not committed to it, even if you follow it you won't be very successful. If you know why you do it, have the commitment and you actually want to do it, success will come.

I want you to understand the value of a daily commitment to prospecting, owner follow-up and the constant promotion of who you are and what you do to everyone you come in contact with. These things will NOT pay off right away. That's why most sales people don't do it. Most salespeople live from day-to-day... primarily off of floor traffic.

Let's take a closer look at why the pros make so much money:

- Cold floor ups - close two out of every ten - what are the grosses? - Prospected by you - close two out of ten - gross? - Referred in - close three out of ten - gross? - Repeat owners - close six out of ten - gross?

On the way to work this morning, you probably passed at least eight to ten million dollars in sales commissions. Everywhere you look there are automobiles. An automobile sales person sold every one of those automobiles to someone. Some of them have been sold three, four, even five times. Once again, they were sold by an automobile salesperson and each time they were sold a salesperson collected a commission.

To me, the retail automobile industry is one of the most exciting businesses in the world. There's nothing like it. In no other business are the rewards so great for the amount of effort and education required. When you become a professional automobile sales person, you put it all on the line. This is not a business for weaklings and non-achievers. This business is one of the quickest ways that I know for someone to realize their true self-worth. The rewards are instantaneous and the failures are obvious. I know many automobile sales professionals who are making incomes in excess of one hundred thousand dollars a year... Several who have made over Three Hundred Thousand Dollars in one year...selling cars. The income potential in the retail automobile business is virtually unlimited.

The fact is that YOU are in control of what kind of business you will have over the next 2-to-5 years. The question is,

"WHERE DO YOU WANT TO BE IN TWO-TO-FIVE YEARS?"

Contact Jim at 800.726.0510