You won't find a better investment
This has proven to be a confusing year for the automotive
industry. Vehicle sales in some brands have fallen 30% while
in others sales are up 25%. One thing is certain however,
the fundamental principles of the business have not changed
in 30 years; the better run dealerships sell vehicles and
make more gross on those vehicles no matter what the
industry is doing. These are the Dealers that everyone holds
in high regard and respect.
So, how do they do it?
What is their secret?
...The secret is there is no secret. Successful Dealers hire
the most talented people available then provide them with
ongoing first rate training so that they are students of the
car business and eventually become masters of their craft.
How would you like to have the best managers in the business
run your dealership?
How would you like to be as insulated as possible from
market conditions?
The first thing dealerships cut when business turns down is
training. Dealers often say that they cannot afford to send
their Sales Managers and F&I Managers to training because my
car sales are slow and my profits are down. The question is
where else can you impact your bottom line faster than by
sending your managers to a training course that will help
you sell more cars and make more gross.
The fastest and easiest way to impact your bottom line is to
send your F&I Manager to the right seminar; one that is
created to improve your employees skills while still using
your current system. A seminar like Zeigler SuperSystems'
F&I Mastermind provides your people with generic selling and
menu skills that fit your current program.
Let's do the math
The typical student completing the Zeigler 2 day F&I
Mastermind seminar will see an average $400 increase in
their profit per vehicle. The average dealership delivers 80
units per month. Multiply that $400 increase by those 80
units and you will see an increase of $32,000 per month in
your bottom line. Now multiply that monthly increase by
twelve months and you will have an additional $384,000
increase in your bottom line every year.
The average investment for an attendee, including airfare,
meals and seminar is approximately $2,000 to $2,500. I'd
love to be able to invest $2500 and end up with $384,000,
wouldn't you? The good news is you can!
Advertising, utility bills, uniforms and floor plan are
expenses. Training should never be considered an expense; it
is an investment with a tremendous return.
In my next Ziegler SuperSystems newsletter article I will
reveal the best ways to increase your secondary finance
grosses while making your secondary customer feel "first
class".
Michael Finnan is President of Dealer Service Group (DSG),
based in Louisville Kentucky and has been in the Automotive
industry for 20+ years. Contact Michael at: Mike@DealerServiceGroup.net
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