It's been a
while since I just sat down and wrote a personalized
newsletter like this.
The car business is rapidly changing, and not entirely for
the better, but; nevertheless, it's going to continue
changing and we need to get out of the way or roll with it.
As you may have noticed I'm going to be the keynote speaker
for The Fall 2007 Digital Dealer Conference & Exposition
(October 1-3 at the Las Vegas Hilton).
I came up with theme... 'It's time to get serious about the
internet' and Mike Roscoe, the magazine's publisher, was all
over it. This is going to be an event you can't afford to
miss. Get yourself and your key people signed up right now
while there are still extra seats for sale. I anticipate
this one's gonna be a sellout.
My good friend and long-time technology marketing mentor,
Mike Stewart, is going to be presenting a workshop at the
conference as well. Mike is the absolute Lord of The realm
when it comes to Audio and Video Blogging. Mike is helping
me set up my first Blog right now.
Remember I said this... "I predict Blogging is the Next Big
Thing in Dealership Customer Relationship Marketing."
Blogging is the absolute best way to use the Internet to get
customers for life.
AND, if that's not enough good news, J.C. Hurst who is my
in-house IT and Network Guru will also be speaking at the
conference. You've seen my websites. Well J.C. does all of
the web content for our 50+ websites as well as all of the
graphics. The man is a genius. J.C. will be speaking about
'Negative Search Engine Maximization'...what it is...why you
need to be aware of it...are you already a victim...and how
to defend yourself against it.
Currently, J.C. consults a number of our dealership clients
on how to maximize their search engine listings. He's the
best.
J.C. Hurst and I and Mike Stewart will be available during
the entire conference with booths in the exhibit area to
speak with all of you.
How's business?
You know, traveling 200 days a year, I work with a lot of
dealerships in many cities. I am the only nationally
recognized trainer and seminar producer that works the desk
when I am in the stores. I stay on top of what's happening
now.
I am seeing a lot of pain BUT I am also seeing some dealers
who are extremely profitable. You know, right now, Toyota
and Honda are 'stupid-proof'. BUT, I am seeing so many
Toyota and Honda Dealerships that are blowing out units
below invoice because they're chasing some goofy number they
may or may not hit. Excuse me, I am working with many Honda
and Toyota dealers who are doing exceptional gross-per-unit,
front and back...I'm talking about some of the biggest
players in the country...entirely using my management
systems and sales processes...with high volume, high
gross-per-unit, and CSI over 98%. AND, the dealers I am
working with are all hitting their numbers without
sacrificing gross.
No matter what you sell, I can show you how to consistently
hit the 'Big Numbers' without beating up your customers. I
am talking gross and units with profits up on the front and
the back. We're talking extremely friendly processes and
word tracks.
Call my offices right now! We have a Sales Manager Seminar
coming up in Atlanta August 16th and 17th. Dealer Principals
attend FREE. Sign up all of your key managers and watch your
numbers explode immediately.
We are also having an Advanced Menu F&I Seminar in Atlanta
in September.
Call Ms. Peavy in my offices @ (800) 726-0510 or sign up
online at:
http://ZieglerSuperSystems.com
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