Hello everyone! There's so much happening in our industry and, for the most
part; it's all heading in a positive direction.
My seminars in Atlantic City last month were the best yet. Good crowd that
experienced great results... immediately.
One thing I've seen in recent months is becoming more and more evident in
the face of challenging times.
We Forgot How to Sell Cars
Sadly, it's true. The economy and the mood of the consumers have taken its
toll on all of us. Our sales professionals and yes, even our managers,
sometimes even the dealer themselves have bought in to a defeated attitude
about the sales process and profitability.
Are You Blaming Low Grosses and Volume on the Competition and the Internet
and the Economy?
Me personally, I have little patience with dealerships where the dealers and
the managers listen to excuses, and actually make up excuses for poor
numbers. AND THEN, they buy into their own mythology and make it a
self-fulfilling prophesy.
Let Me Tune-Up Your Management
It doesn't have to be that way. You can make great profits in today's
market...
Gross per unit retailed, $3000.00 (front and back) per copy is a minimal
expectation in most dealerships.
F&I per unit retailed, my expectations start at $1200.00 per unit. (and
that's a low target)
Let me, Jim Ziegler, put the profitability back in the hearts and minds of
your management, and come yourself too.
Most recently more Toyota, Honda, and highline import dealerships are
sending managers to my events...and we are moving the needle significantly. I
have many Toyota and Honda dealerships doing great numbers using my
techniques and management-sales processes while their competitors are giving
cars and trucks away...cutting each others' throats needlessly.
One of the largest and most successful Audi-VW-Porsche Dealerships uses my
processes and sends all of their managers to the seminars...and they have for
years. They were there with me in force in Atlantic City.
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Atlanta, Georgia
F&I Mastermind Seminar June 9th and 10th
Sales Managers Seminar June 11th and 12th
Chicago, Illinois
Sales Manager Seminar July 14th and 15th
Call (800) 726-0510 9-5 Eastern Time, speak to Jim Personally -OR- Book
Online:
http://www.ZieglerSuperSystems.com
__________________________________________
Ziegler's "Relationship Sales and Marketing Processes" put people and
personality back into the sales experience. It's NOT about money; it's about
the relationship with the consumer.
My two-day Sales Manager Seminar will teach your Managers how to structure a
sale from handshake to taillights.
AND, they will learn how to manage and motivate as wells how to
hire-fire-train and promote a professional sales force...and how to measure
the process.
Ziegler teaches how to use the Internet Community to build Customer
Relationship Management, as well as how to "Desk Deals" and "Negotiate the
Sale" even with the toughest customers. Ziegler Desking is high-profit per
unit, high-closing ration, and customer friendly.
Dealers attend FREE with or without paid attendees. AND, all Ziegler
Seminars have lifetime repeat privilege.
The F&I Mastermind Seminar is a Menu-Driven training with incredibly
effective 'word tracts' (things you say to the customer) It is absolutely
the best F&I being taught out there by anyone. Our results are high-dollar
per unit, high-product penetration, and customer-friendly. You'll see the
numbers shoot up immediately when your manager returns.
Even your most experienced veteran F&I Manager will come back motivated and
excited with improved performance...even if they're doing a great job now,
their numbers will improve. I've had experienced managers come in kicking
and screaming and after the first hour they became "Raving Fans" of the
Seminar and techniques not taught elsewhere.
A brand new F&I Manager will be catapulted light years ahead by what they
learn here. It's that good. This is real training that works with real
customers in the real world...not some half-baked theory taught by someone who
never did it themselves (and probably couldn't do it if they had to) like
many of those courses being offered out there today.
Jim Ziegler works in dealerships in the box and on the sales desk every
month several times. I won't tell you how it's done; I'll show you with real
customers in live situations. I know of no other nationally recognized
trainer that's been seen working a deal with real customers, taking
introductions (turn-overs) and closing deals. As I write these words, I was
on the sales desk working every deal in a big Nissan Dealership just 6 days
ago. The last deal I personally desked there grossed $4660.00 with a
customer with good income and a credit score in the mid-700's. It was on a
Nissan Sentra. The deal booked out at over $2900.00 on the front and
slightly over $1700.00 on the back. I had actually made a little more but
could not get it all financed. This customer was educated and upscale.
I can tell you five or six additional similar examples where I did something
like that in different dealerships in the last two or three months.
Ethics and integrity are important and the Ziegler Methods are all about
persuasion and finesse NEVER deception nor trickery. You'll feel good about
the sale and the way customers are treated throughout.
__________________________________________
Atlanta, Georgia
F&I Mastermind Seminar June 9th and 10th
Sales Managers Seminar June 11th and 12th
Chicago, Illinois
Sales Manager Seminar July 14th and 15th
Call (800) 726-0510 9-5 Eastern Time, speak to Jim Personally -OR- Book
Online:
http://www.ZieglerSuperSystems.com
__________________________________________
Two Cows (Latest Version)
LIBERAL: You have two cows. Your neighbor has none. You feel guilty for
being successful. Instead of giving your neighbor one of your cows, you
write to your congressman, demanding that he pass legislation for more
government programs to help your neighbor get a cow. You hold a concert to
raise awareness for the cow-lessness. Barbara Streisand sings for the cow-less, who couldn't attend because ticket prices are so expensive that
only people with 3 or 4 cows can afford to attend. You wear a ribbon that
signifies that you care about cowless people, even though you really haven't
done anything to help them at all.
---------------------------------
CONSERVATIVE: You have two cows. Your neighbor has none. So what?
---------------------------------
SOCIALIST: You have two cows. The government takes one and gives it to your
neighbor. You form a cooperative to tell him how to manage his cow.
---------------------------------
COMMUNIST: You have two cows. The government seizes both and provides you
with milk. You wait in line for hours to get it. It is expensive and sour.
---------------------------------
CAPITALISM, AMERICAN STYLE: You have two cows. You sell one, buy a bull, and
build a herd of cows.
---------------------------------
DEMOCRACY, AMERICAN STYLE: You have two cows. The government taxes you to
the point you have to sell both to support a man in a foreign country who
has only one cow, which was a gift from your government.
---------------------------------
BUREAUCRACY, AMERICAN STYLE: You have two cows. The government takes them
both, shoots one, milks the other, pays you for the milk, and then pours the
milk down the drain.
---------------------------------
AMERICAN CORPORATION: You have two cows. You sell one, lease it back to
yourself and do an IPO on the 2nd one. You force the two cows to produce the
milk of four cows. You are surprised when one cow drops dead. You spin an
announcement to the analysts stating you have down sized and are reducing
expenses. Your stock goes up.
---------------------------------
FRENCH CORPORATION: You have two cows. You go on strike because you want
three cows. You go to lunch and drink wine. Life is good.
---------------------------------
JAPANESE CORPORATION: You have two cows. You redesign them so they are one
tenth the size of an ordinary cow and produce twenty times the milk. They
learn to travel on unbelievably crowded trains. Most are at the top of their
class at cow school.
---------------------------------
GERMAN CORPORATION: You have two cows. You engineer them so they are all
blond, drink lots of beer, give excellent quality milk, and run a hundred
miles an hour. Unfortunately they also demand 13 weeks of vacation per year.
---------------------------------
ITALIAN CORPORATION: You have two cows but you don't know where they are.
While ambling around, you see a beautiful woman. You break for lunch. Life
is good.
---------------------------------
RUSSIAN CORPORATION: You have two cows. You have some vodka. You count them
and learn you have four cows. You have some more vodka. You count them again
and learn you have eight cows. The Mafia shows up and takes over however
many cows you really have.
---------------------------------
TALIBAN CORPORATION: You have all the cows in Afghanistan, which are two.
You don't milk them because you cannot touch any creature's private parts.
Then you kill them and claim a US bomb blew them up while they were in the
hospital.
---------------------------------
IRAQI CORPORATION: You have two cows. They go into hiding. They send radio
tapes of their mooing.
---------------------------------
POLISH CORPORATION: You have two bulls. Employees are regularly maimed and
killed attempting to milk them.
---------------------------------
CALIFORNIAN: You have a cow and a bull. The bull is depressed. It has spent
its life living a lie. It goes away for two weeks. It comes back after a
taxpayer-paid sex-change operation. You now have two cows. One makes milk;
the other doesn't. You try to sell the trans gender cow. Its lawyer sues you
for discrimination. You lose in court. You sell the milk-generating cow to
pay the damages. You now have one rich, transgender, non-milk-producing cow. You change your business to beef. PETA
pickets your farm. Jesse Jackson makes a speech in your driveway. Barack
Obama calls for higher farm taxes to help "working cows". Hillary Clinton
calls for the nationalization of 1/7 of your farm "for the children". Arnold
Schwarzenegger signs a law giving your farm to Mexico. The L. A. Times
quotes five anonymous cows claiming you groped their teats. You declare
bankruptcy and shut down all operations. The cow starves to death. The L.A.
Times' analysis shows your business failure is George Bush's fault.
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