MC Watson


Founded in 2012, automotiveMastermind (Mastermind), a business unit of IHS Markit, is a leading provider of predictive analytics and marketing automation solutions for the automotive industry.

MC Watson is a Business Development Manager at Mastermind, where she is responsible for market expansion in Georgia, Alabama and Mississippi. Her previous role as a Dealer Relations Manager gave her a deep understanding of the business where she was responsible for day-to-day dealer relationship management, managing the product implementation and delivering initial and ongoing training through regular monthly performance visits.

Watson joined automotiveMastermind in November 2015 and is based out of Atlanta, GA.

Beyond Equity and Data Mining: Digital Disruption in the Automotive Retail Industry

  • In today’s flattening market, dealers need more than just a data mining tool.
  • Leveraging machine learning in the automotive retail industry can drive dealership ROI.
  • The automotive retail industry can take a Netflix approach to drive sales with personalized insights and suggestions.
  • Dealers can exponentially expand their market by taking a holistic view instead of the traditionally segmented approach to loyalty and conquest sales.
  • Market EyeQ is a data-enabled sales platform, that coupled with partnerships with credit data, IHS Markit and Carfax helps dealers organize sales and market functions, eliminating segmentation.