May 1, 2014 The Alpha Dawg

Stonewall Mike Jackson Takes a Stand

Wondering what the heck was going on, my wife Debbie came running into my office with a panicked look on her face. Her concern turned to anger when she realized the yelling in the room was a celebration, not an emergency.

No need to call 9-1-1. The thunderous noise was just me cheering as I was bounced up and down in my chair as I read the latest online industry news.

Through the years, AutoNation CEO Mike Jackson and I have strongly disagreed on many industry issues. Other times, we seem totally in sync.

Although I’ve never met Jackson face-to-face; he is a major industry force. I pay attention when he talks. Sort of like the old TV ad: “When E.F. Hutton speaks, people listen.”

The article I was reading quoted him as saying AutoNation dealerships are putting the lead-generation industry on notice. The country’s largest dealership chain no longer will pay perceived high prices to third parties for leads that produce questionable results.

Read the whole article on WardsAuto here.