Sales Manager Forum Seminar

Of all the positions in the front-end operation of the modern retail automobile dealership, the sales manager's roll is the most crucial to the success of failure of the dealership.

Without the sale of an automobile nothing else would happen. There would not be any cars to finance or repair. There would not be any customers to follow-up or any paperwork to process. Every job in the dealership, including the dealer, depends on the ability of the sales manager and the efforts of his/her department.

More than ever, the sales manager in a retail automobile dealership has to be a highly trained professional with the ability to control and supervise the entire sales effort. The person in this position must be intelligent and able to think quickly on their feet.

In truth, the better sales managers are the coaches who send in the plays to the sales people who are on the front lines. It takes planning and organization as well as discipline to build this unified team.

This is where Jim Ziegler's real world knowledge and experience is a necessity! Jim Ziegler, through the use of word tracts and real world examples will train your Sales Managers to take control of the selling process by emphasizing the importance of their position as it relates to the automobile dealership!

As always, Dealers Attend at no cost!

The Sales Manager Forum is a Total Management Experience taught personally by James A. Ziegler.

Your Sales Managers Will Learn...

• How to hire Qualified Sales People and Keep Them
• The Road to the Sale - Setting up your Selling System
• The Primary Duties of a Sales Manager
• How to Hire, Fire and Train your Sales Force
• How to "Desk" the Deal
• How to utilize Traditional, Trade Difference and the Four Square Negotiating Techniques
• How to Measure the Sales Effort
• How to hold a High Average Profitability
• How to Control the Sales Force
• How to properly Close the Customer
• Word Tracts and Sales Presentations that Work
• How to Deal with Litigation Issues