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People Are Talking!

See the testimonials below to get an idea about what the Big Dawg brings to the table.

Do you have an author whose books you’d read on any topic?

Mine is Jim Ziegler, CSP, HSG, OG.
This man is a legend in the automotive industry and beyond. His latest book, “So You’re a Professional Speaker, How Come You’re Not Rich Yet?” is yet another testament to his genius.

Jim is one of the most genuine, authentic, and engaging personas you’ll ever meet in any business. With a deep, institutional knowledge of automotive and public speaking, his content always hits home for me—even when we don’t see eye to eye (because where’s the fun in always agreeing?).

The content is spectacular with that flair of storytelling that only Jim can do. His success speaks for itself, and every person I know who has spent time with Jim has improved their life in some manner as a result of that interaction.

Whether you’re a newbie in the biz or a seasoned pro, Jim’s insights are pure gold. If you haven’t yet, do yourself a favor and grab his new book.

Chris Sondesky

CEO, CarBot by BDC Pros

Jim Ziegler, CSP, HSG, OG had an amazing training the last two days if you haven’t worked with him, I recommend it. I’m grateful I had the opportunity to come and listen to him discuss the many topics it takes for a sales manager to be successful in the automotive retail business. Thanks again Jim!

Eric Helfman

Helman Ford

Jim. Thank you for making the special effort to train and inspire our key managers. It was great to see you and better to hear from you in person. Thank you for being a difference maker.

Brent Christensen

General Manager, Tomball Ford

Jim, I’m so grateful for the example you have set for this industry. You have trained the best of the best and continue to contribute to the success of so many people. Individually, I continue to learn every time I hear you speak, or we have a conversation together. You have guided me through some very difficult decisions in my 15+ years as a car girl and I applaud your true dedication and support for the women in this business. You have adapted to the ever-changing laws, guidelines, and trends in the car business; ultimately leading the way for people like me to make a difference and succeed. I’m excited to watch the next phase of your journey unfold as you continue to make your mark in the world. The “biz” would not be the same without you!

Stephanie Cooper

Income Development Executive, Zurich North America

Jim Ziegler has been influential in Szott Auto Group for many years. Our teams, along with myself, have attended numerous seminars and a few of his high-profile presentations. Many people have passion and enthusiasm but some for only 5 days & others for 5 years, but this guy has had it for 50+ years. Our team has the utmost respect and admiration for Jim. He has seen it all, lived it all and conquered it all. The greatest gift to our auto industry is that Jim continues to use that energy and experience to

  • lift up & educate so many individuals, including many in our Auto Group and
  • always challenges the status quo

Jim is a man thirsty to conquer today’s unique challenges and the difficult to navigate roads ahead. I have always appreciated our personal calls/texts/advice.Jim has one of the highest IQs in the business & I’m proud to be an Alpha Dawg Tribe member.

Thad Szott

Co-Owner of Szott Auto Group; Chairman of the Detroit Auto Show; President of the Detroit Auto Dealers Association; Board Member of the Political Action Committee for Auto Dealers of Michigan

Jim was my introduction to the world of retail automotive, and what an introduction it was! For my major in college, he was the professor teaching my capstone course, which was focused on the daily duties of how to become a rock star general manager. In the course, he applied his own knowledge and experience as well as best practices he has learned from other success stories in the industry.

In every one of Jim’s classes, it felt as if I was sitting down in an NFL Monday morning meeting, going through the X’s and O’s. I’ve watched the same video from Jim a year apart and my notes are completely different. Due to how vast Jim’s knowledge is, he’s able to have an in-depth conversation with anyone regardless of their own knowledge and understanding. Which is why his insight on how to be successful is so critical to a person of any age or experience. He lays it out to be so simple that even a beginner can apply it to his or her daily practices ranging from prospecting to the delivery of the sold car. Jim has seen the most talented people fail and the most determined to succeed. Jim taught me, “success is a decision, success is a point in your life when you achieve an immense amount of focus and intensity”. Jim’s website will give you the opportunity to learn, apply and master valuable information that would take years to obtain otherwise.

Will you make the conscious decision to study your profession as if you are studying for a Master’s Degree? Or are you like others who skate by? Either way, you are at the right place, what are you waiting for?

Connor Cummings

Graduate Student/Intern, Northwood University

Jim is a true master of his craft. A man who is for car dealership employees from top down. Jim has been able to adapt over the years through the willingness to stay on top of issues that matter most. A true voice for the car dealer.
I have sent a number of managers to the Dealer Internet Battle Plan over the years and have never been disappointed. Jim always has time to take a call and send a text when our dealership reaches out. Jim, keep doing you with your style and flare!

Ryan Easter

GM Bob Jass Chevrolet

I owe Jim a great debt of gratitude for seeing something in me when I was the new face in the industry. He put me in front of his audiences and provided career advice that helped shape the trajectory of my business in the auto industry. His guest spots on my podcast, The Dealer Playbook, are some of the most listened to episodes in our catalog of over 500 episodes.

Michael Cirillo

CEO FlexDealer

Jim, You were absolutely loved and adored by the students. It is an honor to provide you with this testimonial for your website.

Jim was gracious enough to accept a role with Northwood University as an honorary professor for the F&I and the General Management Class. Jim proved to be the Alpha Dawg of the industry with his instruction on the “20 THINGS A GENERAL MANAGER NEEDS TO DO EVERY WEEK.” He taught with a sense of humor that resonated with our young talent. He not only engaged with our students in the classroom, but he personally mentored them out of the classroom. His ability to pivot with paradigm shifts happening in our industry only reinforced why Jim was so well respected on campus. We are grateful for the best of the best industry partners that he invited into class to enrich their education. The Northwood Automotive Program is proud to call Jim a part of the Northwood Family.

Jennifer M Patten

Professor Northwood University

I remember trying to ask my managers questions in my early years, to try to understand what made them successful. Many were hesitant to share their “secrets” with me. They thought that by sharing knowledge, I would eventually take their job.

I was fascinated by Jim from afar, I’ve followed him since I was 19 years old. The interesting thing about Jim back then is that he was openly sharing his knowledge in publications, online and in-person. He had no fear about someone stealing his material. He was extremely open about sharing it with the industry. It was confusing to me because my managers wouldn’t share their own knowledge with me. Why would a complete stranger openly share with everyone what made him successful?

When I asked my manager’s opinion about what Jim was doing, the initial reaction was dismissive. I was told that nobody runs numbers like that, to quit buying into “the hype” of it all. After all, we were doing just fine running $700 a copy in F&I. Compared to the dealerships on the same street, we were “killing it”.

Fast forward almost 30 years later, and the rearview mirror always seems much clearer. I look back on all of Jim’s industry “predictions” and “conspiracy theories”. He’s been called crazy more often than not. But when you look back in time, he’s been right almost every time over the years.

I consider Jim a friend, an advocate for dealers and an icon in the retail auto industry. It was an honor to introduce him for his farewell speech at Digital Dealer 2022 in Tampa, where he was just as controversial and as much about pushing the boundaries as ever. Everyone who has come across Jim Ziegler is better as a result and blessed to have had the opportunity. Beginning with myself.

Thank you, Jim, for being you. We love you, brother.

Brian Kramer


“One of the advantages that Automotive Marketing/Management students have at Northwood University is access to the best thought leaders and subject matter experts in the industry.

There is no better example of that interaction than the automotive classes taught by Jim Ziegler. Not only does Jim challenge the students academically, but they are inspired by the decades of real-world automotive experience that the Alpha Dawg brings into the classroom. Jim’s list of guest presenters he brings to class reads like a who’s who of the best in the Industry. I have been to a number of conferences in my nearly 40 years of automotive experience and no one is as well connected as Jim.

We appreciate Jim’s depth of knowledge, his generosity of his time and talent, but most of all his inspiration to these students’ dreams. We are honored to have him teaching here at our university, and I am fortunate to be able to call him a friend. Whether he is challenging the captains of Industry or recommending a student for employment — there is no one like the Alpha Dawg.

Thank You Jim Ziegler and God Bless your business, your family, and your health, We love you, We admire you, and can’t wait to hear what is next in the classroom come spring.”

Elgie P Bright III

Dean of Automotive Marketing - Northwood University

“Jim Ziegler is one of the dynamic thought leaders in the auto world and beyond. He is one is the most comprehensive, best researched, and most effective thoughts leaders today. Jim speaks the truth with power.”

John T. Brantley

President, National Speakers Association Georgia

“My continued multi decade relationship with Jim Ziegler has always been filled with added value and insight of really one of our best industry experts. He has vision and experience to readily see the direction our manufacturers and dealer body is headed. He always puts his dealers first and believe me, you cannot put a dollar value on that. Engage with “The Dawg” you will thank me and be happy you did.”

Tony Rehn

Head of Used Car Operations - Cam Clark Auto Group

“I’ve known Jim Ziegler through Social Media for probably well over a decade. He was the only person ever, and still to this day, that gave me a recommendation & referral contact on how to get my pitch heard by influencers. It was greatly appreciated. I still remember his kindness to this day. … I went on to become somewhat of an influencer myself through The Tony DUrso Show and was gratified to get him on for an interview. Pure delight in having him on.”

Tony DUrso

Podcaster/Broadcaster - #1 show on VoiceAmerica

We chose Jim Ziegler’s company to work with our sales force to improve sales techniques and follow up with clients.

The results were immediate and very positive. Our salesperson’s closing ratios went up and our sales increased as a result of the new techniques and processes Jim taught us.

David Blassingame

CVLE - Managing Partner (retired) - Autoflex Leasing

In 1991 at the age of 19, I took my first sales job at Atlanta Toyota/Atlanta Buick. I had been there all of one week and I was contemplating quitting because they had given me zero training. So I had arrived extremely early for my morning shift hoping to talk to my manager about it before anyone else arrived. That’s when Jim Ziegler walked into the break room. He sat down beside me, introduced himself and asked me what I was doing there so early.

In the next 10 minutes, I told Jim that I was new, and I hadn’t been trained. I arrived early to discuss it with my manager before I resigned.

When I finished, Jim looked at me and told me not to give up. He told me the car business was the greatest business in the world and if they didn’t give me the training I needed and deserved, then, I should take it upon myself to find a way to take it!

He stood up, shook my hand, and wished me much success. That day, Jim inspired me to take my career into my own hands. I never did talk to my manager but

because of Jim, I went on a scavenger hunt to find and internalize all of the sales training I could possibly find.

I stayed at that dealership for 2 more years and averaged 20 cars a month after my first 90 days and I never sold less than that. I went on to become a Dealer myself in 2006.

I contribute my chance meeting with Jim Ziegler as the deciding factor that caused me not to quit the business. I’m grateful and appreciate all Jim Ziegler’s done for so many in our industry.

Tracey Myers CMD

Head of Used Car Operations - Cam Clark Auto Group, Dealer/Frank Myers Auto Group

Jim Ziegler is the person I think of when I’m asked are there “any real dealer champions “who are not dealers themselves. I have been on the end of OEM criticism and found he was often have been able to help mend fences. He is a solid professional and a friend.

Bill Lovejoy

Vice President of General Motors (retired)

Great seminar at NADA — had the pleasure of meeting you and your wife on the convention floor. Keep rockin’ and rollin’. P.S. — you have my card, send some Honda buyers in.
Jason Heard

GSM, Jay Wolf Honda

Thanks for the great workshop. It has really validated all of the work that we have put into maximizing our exposure on social networking sites as well as giving us some great new ideas about what to do next. I’m sure this workshop alone paid for our trip.
Jamie King

Parts and Service Director, Willett Honda

You are by far the best trainer/motivator I have had in 34 years in the automotive industry!
Roger Petit

Retail Operations Development Manager, AutoNation – Tennessee Virginia Market

Thanks again for the lesson yesterday!! Now it’s “Showtime”!!
Jason Piette

Sales Business Manager, Toyota of Wausau

You were awesome. I was blown away by your giving spirit, your openness, your brilliance and vision of what you do and how you do it. I was most impressed by the absolute love that you had for your wife, your clients and your NSA family (us). You knew that fat heads have small hearts but Da Man has a huge heart and the focus to be prosperous, wealthy and give the information so that others can do the same.

I seen lots of speakers – but your combination of vulnerability (sharing with love), big determination and big focus, loving both the money and the clients, the services, the expansion of opportunity was brilliant.

Pegine Echevarria

Director of Programs, North Florida Chapter, National Speakers Association

Good presentation today. (NADA) I like to consider our dealership on the cutting edge. You have given me a couple new ideas. When this weekend circus is over, let me know when you will be up in Minnesota.
Travis Mitchell

Internet Manager, Elk River Ford

Thank You Jim Z. This is your training in action.
Bill Wolf

General Manager, Headquarter Hyundai

They broke the mold with my man Jim Ziegler, the one and only Alpha Dawg… he is honest, direct, and to the point. But most importantly, he lives everything he espouses, because he is the genuine article. I’ve watched him in action, quoted his material (ALWAYS WITH CREDIT DUE!!) endlessly, and consider him a pioneer, friend, and the most accurate futurist the automotive industry has ever known. Proud to call him a mentor… thank you for influencing me to think bigger and better in my life.
Sandy P. Cerami

Speaking Professional and Consultant, Fixed Operations Consultant and Performance Group Moderator with extensive background across all retail automotive departments

There is no one better at identifying trends, seizing opportunities, and assisting automotive dealers in growing their business. Jim is the ‘go to’ guy for strategic planning. customer service, and leadership skills for the auto industry. His knowledge can be applied to any other business that distributes or sells products of any kind.
James D. Feldman

CSP, CITE, CPIM, CPT - Helping Fortune 1000 Companies Retain Employees, Win New Customers, & Produce Innovative Money-Making Solutions

Attention and mastery of the automotive industry down to single settle nuances most never glean from observation, is his method and understanding of the art of true salesmanship, internal operations, and people (the human condition). Success and leadership can be duplicated if your heart is in the right place. Thanks for the road map Jim!
Eric Plock

US Automotive Resources, Inc.

What can I say about Jim Ziegler. He is a great guy and a personal friend! Jim is one of the most experienced automotive professionals and best desk guys I have ever worked with. His approach is very refreshing. Anyone with this much in dealer experience can teach all us something. If I opened a dealership Jim would be one of my first calls for success! If you want to improve your gross, hire Jim! Money well-spent.
Sean Stapleton

Co Founder and CEO, Dealer Teamwork LLC

Words honestly can’t begin to describe how truly thankful I am for all the time you have dedicated to my college education at Northwood University. I’ve learned so much since I “met you” in class. You made me realize that maybe the automotive industry isn’t so black-and-white as it seems. You sir are a hell of man to look up to, and I mean that with the greatest intent. I now know you can’t just “win over” customers with fat smiles and flashy outfits, rather, you need gorillas, grills, and money machines to be successful. Your employees are not your friend. FOLLOW DEALER F&I COMPLIANCE.

Again, with the greatest intensions and my appreciation…thank you for everything.

Cale Anderson

Great seminar Jim. Look forward to seeing my managers attend!
Terry Mertens

General Manager, Deery Brothers Dealerships

Hi Jim, Mark from Minnesota here. Met you at Hilton Monday, Myself and two of our mangers enjoyed your session Friday. I’ll sending two more to the Digital Conference again this April. I’m also a faithful reader of your monthly articles in Dealer Magazine.
Mark Swelland

General Manager, New Prague Ford

Really enjoyed your seminar today. You filled in a lot of gaps for me
Beth Grant

Jim, your classes I attended gave supreme information and was a strong force that enabled Jim Keras Chevrolet in Memphis to outsell ALL Chevy Dealers in our area in 2009! #1 Baby. Thanks for your help! Excited about our next trip. Good luck to you and KEEP ROCKIN!
Kris True

Sales Manager, Jim Keras Chevrolet

Jim, have been to several seminars and have read your articles for years. I attended your seminar (NADA Workshop) and friend requested you during your talk. I agree with your comments, we need to get on board ASAP. We have fan pages set up for our four stores but we are still early in the process. Weseloh Nissan, Weseloh Honda, Weseloh Kia and Weseloh Chevrolet.
Tim Aldrich

General Manager, Weseloh & Sons Dealerships

Thanks for the class Jim. I got a lot out of it and will implement when I return. Don Palmer and Gary Huffman told me to tell you hello.
Bill Demaree

Vice President and Partner, Palmer Automotive

Great seminar today! Would love to work with you in the future. It was a pleasure hearing you speak.
Shaun Weissman

Business Development Manager, Rallye Automotive Group

As Jim says, there is NO “Old School” or “New School,” there is JUST SCHOOL. If you want to BE the BEST, you need to LEARN FROM THE BEST. I’ve learned SO much from Jim these past few years, but more importantly, we help EACH OTHER to Scale and Grow, which is what the Auto Industry is all about. Jim is a World-Class Human, Mentor and Friend. Spend your Time and Money to Learn from Him.
Michelle McLain

CEO, RetentionMasters

I attended Jim’s Internet Battle Plan! Awesome event. Jim assembled a perfect team of speakers to give recommendations, help sharpen our skills, and motivate to action. Jim himself is a powerful speaker with an extensive knowledge of the auto industry. I would certainly recommend any of his events to everyone in the auto industry.
Star Harris

Manager, Durrence Layne Chevrolet

If you haven’t hired Jim Ziegler, you should. It’s that simple. As Director of Small to Mid-Size Business at the Metro Atlanta Chamber of Commerce I am charged with finding programs of such value that busy executives will carve out part of their day to attend. Being the oldest and one of the largest chambers in the USA, we strive to bring in only the best.
Glen Gould

Professional Speaker, Creator of Multiple Million $+ Businesses Author. Family + Entrepreneurship = Economic Freedom.

Ben Keating, CEO of the Keating Auto Group, said this about Jim after he sent 60 managers from 17 dealerships to Atlanta for a two-day private sales management seminar with the Alpha Dawg .

“Thank You Jim. I was moved by the entire weekend. It was expensive to bring everyone to Atlanta, but the meeting would NOT have been the same in Texas. The conversations that happened after the meetings and during the breaks were incredible. The entire vibe of the group was great.

Thank you for pouring all your energy into this meeting.

And, please thank Debbie for allowing it to happen ; – ) “


Jim Ziegler, the Alpha Dawg is the real deal.

I have had the privilege of having “ one on one” conversations and training with this man, yes I say the “ privilege “.

I Know Jim doesn’t need any accolades from me, however I must say this, I believe that Jim’s greatest accomplishment is that he has been able to remain relevant for decades! Many can do it for 20-25 years, some for 30, very few for 40 but almost no one can remain relevant for a lifetime like Jim has. Especially when you consider he has done it in such a dynamic business that has changed more rapidly than the speed of light, especially in recent years.

I take my hat, my shoes and my lapis cuff links off to you sir. Jim Ziegler, ‘No doubt THE BEST in the Business.’

Wayne Gonsoulin

Royal Honda

Jim and I have known each other since 2005; we met virtually on the Ecademy social networking site.

Over the years, we have kept in close touch and shared many passions and interests, none more so than live broadcasting. Jim is a consummate networker; he listens and offers the most fantastic support.

Jim has built a global reputation for sharing his knowledge and insights, and I have benefitted greatly from his wisdom and sound advice over the years. In addition, he can motivate and, by telling stories, deliver valuable lessons.

I am proud to count Jim as a close friend. Best Regards, Steven

Steven Healey

Digital Marketer, Wiltshire, England

Jim Ziegler’s longevity and success in the auto industry speaks for itself. But what’s most impressive is his ability to evolve over the years and remain relevant. He continues to use his platform to fight for the dealer body and guide the industry forward.

Kerri Wise

Chief Marketing Officer of AutoFI; President of WOCAN

There’s a reason so many people consider Jim Ziegler an “Automotive Legend”. Whether it’s his expert skills as an exceptional dealership trainer and prolific public speaker, or his ability to put together the best darn sales conferences and seminars in the industry, he has led literally hundreds of automotive professionals to greater levels of success. Likewise, it’s impossible to deny that Jim has earned his “Alpha Dawg” moniker as well as the long-standing respect of his peers. I’ve personally had the pleasure of working with him several times over my 15-year automotive career and have always been impressed with his incredible knowledge and spot-on industry insights. I cannot think of anyone I’d recommend more highly.

Eliana Raggio

Director of Industry Relations, Digital Airstrike

Jim Ziegler is a larger-than-life icon in the Automotive industry. Over the years Jim Ziegler has been a mentor and example of excellence to many including myself.

When I released my first book Jim was the first person, I called to write the forward and I often quote Jim when helping to educate business owners and entrepreneurs as part of my coaching practice. I continue to appreciate our friendship and Jim’s no-nonsense approach to problem solving and education.

Cory Mosley, CSP

Award-Winning Business Consultant, Coach, and Media Personality

Early in my Automotive career, I had the opportunity to see Jim Ziegler speak. I had just started in Finance the previous year and soaked up all the knowledge that I could in a couple short days. I also had the opportunity to get a signed copy of his book The Prosperity Equation (it still sits on my desk today) The funny thing is everything in that book from 20 years ago still rings true today. Sure, there are some new “Tech Sprinkles” out there, but the foundation has not changed and there is no one better to help you or your teams sell more cars, raise your finance PVR and penetration or just understand the overall process and psychology of a deal. Jim has done it again with his “Ziegler on Demand” upgrading the book to amazing videos to help the next generation of Automotive Entrepreneurs. I am truly blessed to have learned from the best so many years ago and thru the years watching the Alpha Dawg. Now I get the opportunity to share directly with the Dawg himself and I will tell you he still has a lot to say and a lot we can all learn.

April Simmons

Marketing Director, Horne Automotive Group

I have been in the auto industry for 12 years now and a part of the Alpha Dawg tribe for over half of that. I love the content that dealers ask. I love the speakers that are on. However, none of that happens without Jim’s dedication to the Automotive industry and connecting good people and good companies with each other. Over the years I have been blessed to be on a few of Jim’s shows where we will challenge the status quo or in some cases agree with the status quo. The bottom line is that Jim’s pouring into the auto industry has made the industry much better and profitable for so many people.

Matt Raymond

Director of Digital Operations, Team Automotive

I have admired and followed Jim Ziegler career for over to 30 years. The first time he walked in one of our dealerships in 1999 it was like a “Elvis is Entering the Building” He was and still is The Man All dealers want to know his opinion on
* The outlook and predictions of the automotive industry on a yearly basis
* His thoughts and predictions on each manufacture
* Being a dealer advocate and protector
* an exceptional trainer, coach, facilitator in sales, F&I In leadership training

For all these reasons and many more myself and all the Leaders within the Kelly Automotive Group has tremendous respect and admiration for Jim Ziegler

Chris Saraceno

Vice President and Partner, Kelly Automotive Group

Jim has been an influential leader in the auto industry for many years, being a loud and passionate voice and advocate for the dealer body. Through his conferences, training courses and mentorship he has also been a massive influence and has helped develop many great leaders throughout our industry. Jim is a great trainer, leader, and friend. I feel blessed that he is in my circle. I strongly endorse Jim in every way.

James Klaus


Jim Ziegler is the voice of the Automotive Industry. He is a wealth of knowledge and resources for dealers, vendors, and car sales professionals. From training to writing insightful articles that capture the pulse of the automotive industry, Jim is the BEST. I am proud to call him a great friend of my family. Jim gets my highest endorsement. Thank you, Jim!

Blake Norberg

VP of Sales , The AutoMiner

I’ve known Jim for more years than I care to admit, but I can promise you he is one of the premier names in the entire auto industry! Even being the #1 GM dealer in the state of GA, I’ve reached out over the years, a number of times, to The Alpha Dawg for advice in key areas. I can’t think of anyone that I could count on more than Jim for training needs in my dealership, whether it be in sales, finance, or sales management…Jim is at the top of the list!

Bill Hall

Executive General Manager- Southtowne Motors, Inc.

“I have been in Automotive going on 24 years and have always looked to Jim and his content throughout my career. From Selling a Car to running my sales staff and processes, his content has helped me and my team stay current and thriving! Appreciate you JIM!”

Carlo Castillo

Business Development Director at Craig Zinn Automotive Group

“I have known Jim for 25+ years. I hired Jim to work/train in both my new car stores. To this day we still use some word tracks that Jim taught us. I would recommend Jim to anyone for any Sales or Finance training needs. Jim had a positive impact on my sales managers. Thank you for that Jim.”

Jeff Schrier

Schrier Automotive

“Jim is quite simply the smartest person in automotive retail marketing.
And no one keeps their finger on the pulse of the industry or confronts the more current issues than he does.

Not only has Jim directly helped countless dealerships become more successful over the course of his career, but he also thinks ahead of the times so he is always ready for what’s next!”

Ken Rosenfield

CPA , Rosenfield and Associates

“The Sutherlin Automotive Group has worked with Jim for over 30 years. You will not find a better trainer or anyone on the planet that has more auto knowledge than Jim.”

Brett Sutherlin

Owner / Dealer / CEO Sutherlin Automotive Group

If I was a Car Dealer, there’s simply no better place to go to learn EVERYTHING you need to go to succeed. Ziegler on Demand is an absolute treasure trove of priceless information about everything from operations and training to marketing to hiring. Best of all, it’s completely FREE to check out everything on the site! It’s not just Jim’s massive knowledge, he’s got experts in every area sharing their expertise to help dealers be better. If you’re a dealer, you’d be crazy not to basically live on this website.

My relationship with Ziegler as a vendor in automotive, Ziegler on Demand is quite possibly the best place to spend your advertising dollars in the automotive industry. Sure, the site is packed with helpful info and gets tons of traffic – but the most important element is that Jim truly cares about the vendors who advertise on the site. He goes out of his way to spend time with each of them and to ensure that every single vendor gets massive value out of the money they’re spending there. Of everything on our marketing budget every year, being on Ziegler on Demand is the easiest no-brainer marketing spend we’ve got!”

Greg Gifford

VP of Search – SearchLab Digital

Jim Ziegler is not only a great source for learning but someone who for over 30 years has always sided with franchise dealers no matter what the issue was. Jim has never been afraid of speaking out on behalf of dealers. His voice expertise and integrity get noticed every day by Industry leaders… The saying I have your back is very appropriate.

Stuart Zalud

Director Of Strategic Partnerships ACV Auctions , National Automobile Dealer Association and JD Power

Mr. Jim Ziegler and his Supersystem is critical to any dealership. Jim has trained and kept his training up to the cutting edge of technology. If you want the next best thing, Jim not only knows it in and out but has a training program to get your dealership running at peak efficiency. Do the best thing you can for your Team. Put them in touch with Jim Ziegler.

Bill Wolf

GM Headquarter Hyundai

Jim Ziegler is a cornerstone figure in the retail automotive industry and dealership training. Whether you’re a seasoned veteran or brand new to the business, you will always learn something great from The Alpha Dawg that will greatly improve your career path. Thanks for all you do Jim!

Eric Miltsch

Co-Founder, Dealer Teamwork

I really enjoyed your seminar on Sunday at the NADA Convention. The main reason the owner had me come down was to learn as much as I could about utilizing the social media sites to our advantage and I got a lot out of it!!! I was the one who asked you to check out the Don Davis Honda Facebook page. Hoping to attend some of your classes down the road. Keep up the good work!
Kyle Ackerman

Sales Manager, Don Davis Honda

I sat in a workshop with you in Orlando, and I am now a fan of you and your work. I appreciate the insight and energy that you have given me to come back to the dealership and try some new stuff. We have already bought a Flip camera and are currently working on some video bios, testimonials, and other fun stuff to upload to our YouTube channel and send to FB and Twitter. We have been reasonably successful so far with FB, but we are still infants with Twitter. If you haven’t already, would you be kind enough to become a fan of Willett Honda South on FB? I would like for you to check out some of our posts and see if you like what we’re doing. Thanks in advance… JK
Jamie King

Parts and Service Director, Willett Honda

Enjoyed your workshop at the NADA Convention this past weekend, It just proves how we need to change with the times. I came back to the dealership and implemented Facebook and other social networks. Thanks again, looking forward to seeing you next year in San Francisco at the NADA Convention.
Andy Shull

4 years ago I reached a crossroad very much like Jim did. I found a video of his on YouTube and it lead me to become a car salesman. Since then I am now a sales Manager in Ottawa’s largest import dealership and while he doesn’t know me personally, I will always tell everyone that will listen how I found my road. Thank you Jim. I wish one day to attend a seminar in the US and thank you in person.
AJ Ibrahim

Sales Manager, Ottawa’s #1 Volume Import Store

Jim Ziegler is a professional know it all about the automotive industry. Lots of experience both retail and wholesale.A great trainer and idea man.
Bob Maguire

Civilian Aide to the SOA (CASA) New Jersey at United States Army/Secretary of the Army

Jim is the best… PERIOD !!! Bottom line… he gets results… and no one works harder or knows more about what is going on in Automotive Retail than Jim…. When our clients need the best… we give them the best… Thanks Jim… you make referring our clients to you easy…
Kenneth Rosenfield

Managing Member, Rosenfield and Company PLLC

They don’t come any better than Jim, he is the reason for the success that I have experienced in my career. Jim is a gift that keeps on giving!!!!
Michael A. Frisicaro

I have known and admired Jim for many years and feel he is one of the most valuable assets in auto retailing today. I first met Jim when he was writing for Dealer Magazine and I was one of their editors. I could tell from his writing that he cared deeply for auto dealers and truly was their advocate. After I left Dealer Magazine, Jim and I kept in touch and I greatly value his counsel and perspective on the issues of the day.
Mark Dubis

President, Dealers Marketing Network

I’ve had the pleasure of experiencing several of Jim’s live seminars, and each and every time I leave with entirely new wealth of knowledge and time-relevant information. Last weeks Dealer Internet Battle Plan, of course, was no exception to the rule, it was simply amazing! Starting today our dealership will began to implement Jim’s social media suggestions and processes that will be instrumental in taking our business to its next level of success. Thank you Alpha Dawg!
Stephen Gabbara

General Manage, Szott Ford, Gadget Geek, Practically Semi-Pro Golfer: setting the bar for buying a car

Jim, I just attended your NADA 1:30pm workshop… GREAT STUFF!!… As always!
Jim Kristoff

VP of Operations, Gerry Wood Auto Group

Enjoyed your seminar on Social Media this afternoon. I have a lot of work to do. Thanks for all that you do.
Jim Bernstein

Managing Partner, Milton Ruben Chevrolet, Milton Ruben Chrysler Jeep, Milton Ruben Toyota

Thanks Jim, for the sharing of your knowledge with myself and the Ballweg managers! I’m excited and anxious to implement our new growth opportunities! See you again soon!
Mike Geurts

Sales Manager, Toyota of Wausau

Great stuff today, Jim. By far the most informative of all of the seminars I’ve attended concerning social media, including those outside of the NADA conference. It’s much easier to learn from someone like yourself who is clearly passionate about their work and eager to share their knowledge with others. Anyway, I’ve got it all down on paper and can’t wait to start implementing. We’re very excited to see what it can do for our store. I just wanted to say thank you.
Chad Hernandez

Business Development/Internet Manager, Beatrice Ford Lincoln Mercury

Jim, great workshop! I am glad we got to meet in person.
Shelly Wagstaff

Director of Marketing, Kody Holdings, Waldorf Ford

Jim, you are 63 and looking great but you are 21 in the social network, your knowledge and being able to stay ahead of the market for the last 30 years is an example that change to our market is easy if you embrace where the customers are going. I learned a year of knowledge in today’s 45 minute workshop, Great job!!
John Francek

COO, McGrath Automotive Group

You have one of my boys with you today, his name is Tank… he says you’re the CAR GOD!!! Wow, after only one day!
John Hartman

General Manager, Tamiami Hyundai

Good to see you at NADA… Great job on the seminars! (NADA Workshops Jim performed) … Udaman!! We had Jim speak to a group of 120 or so entrepreneurial CEOs a few years ago and the reviews were through the roof. I will testify to his effectiveness, positive impressions and motivational effect.
Tim Jackson

President and CEO, Colorado Automobile Dealers Association

I’ve known Jim for 6 years now, and he continues to be exceptional in his word and lead by example. He continues his growth through a thirst for knowledge that most Sahara Desert Camels may be envious of! What I like about Jim the most is his personable approach to wrapping his hands around a product or idea, and once he is truly convinced that a new best practice has emerged, he relentlessly and selflessly shares it with his network all looking up to him for the latest and greatest. Always a pleasure Jim, cheers~
Dan J. Weik

CEO, KwickConnect

Attended one of Jim’s workshops…AWESOME to say the least! He definitely knows the industry and has a pulse on what is happening in the world of car dealerships!
Wayne Weathersby, Jr.

Keller Williams Realty Productivity Coach - Multi-Million Dollar Producer #CoachingInWaynesWorld

I’ve had the pleasure of experiencing several of Jim’s live seminars, and each and every time I leave with entirely new wealth of knowledge and time-relevant information. Last weeks Dealer Internet Battle Plan, of course, was no exception to the rule, it was simply amazing! Starting today our dealership will began to implement Jim’s social media suggestions and processes that will be instrumental in taking our business to its next level of success. Thank you Alpha Dawg!
Jim Harris

President, Max Results Training LLC, pulse45 Fitness LLC, BodyPlex Oakwood

Words honestly can’t begin to describe how truly thankful I am for all the time you have dedicated to my college education at Northwood University. I’ve learned so much since I “met you” in class. You made me realize that maybe the automotive industry isn’t so black-and-white as it seems. You sir are a hell of man to look up to, and I mean that with the greatest intent. I now know you can’t just “win over” customers with fat smiles and flashy outfits, rather, you need gorillas, grills, and money machines to be successful. Your employees are not your friend. FOLLOW DEALER F&I COMPLIANCE.

Again, with the greatest intensions and my appreciation…thank you for everything.

Cale Anderson

Jim. Thanks or the great job with all of us in Dallas. Best ROI I have had in years!!
Keith Orr

President and CEO, Orr Automotive Group

What makes JZ so special? He is a true friend of the dealer, 100 percent committed to their success! Never one to shy away from “telling it like it is,” Jim always makes me see the good things in our industry, even when the going gets tough for dealerships!
Al Amersdorfer

President and CEO, Automotive Internet Technologies

Jim is a tremendous individual with extremely high character, integrity and passion for the Automotive which is industry 2nd to none. Jim’s personality and mind set could not be better describe than the following “It doesn’t matter where you are coming from. All that matters is where you are going.” He is one of the hardest working people in the Automotive industry. Jim is a person I want on my team. Thank you for being “The Dealer Defender!”
Chris Saraceno

Vice President & Partner, Kelly Automotive Group/Best Selling Author Of The TheoryOf5

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