Never has there been a more dedicated band of starry-eyed optimists than the surviving Lincoln dealers.
These brave souls have jumped through every hoop and swallowed every bitter pill the manufacturer served with hardly a whimper. They put up the money and built the upgraded facilities, separated their showrooms, and upped their game in anticipation of the rivers of milk and honey in the Promised Land.
Of course reality always trumps fantasy. Truth is, it just ain’t happening.
I don’t think it’s ever going to happen if Lincoln stays on the current course. Please remember, I love Ford. I regard Alan Mulally, Mark Fields and Jim Farley as personal friends. This is not mean-spirited Jim Ziegler talking here.
Read the entire article here on WardsAuto.