Debbie and I have attended every National Automobile Dealers Assn. convention since 1987, and I have given a speech or conducted a workshop at almost every one of them.
Since I first walked into a dealership in 1976 and told the sales manager I’d like a job as a car salesman, I’ve seen a lot of changes, especially in recent years.
Some of these changes have been natural while others are being forced by auto makers and vendors furthering their own agenda.
I always smile when they piously point to the customer experience as an excuse for their actions. You’ll hear buzz words like ‘transparency’ and other new-speak.
This year’s NADA convention in Orlando, FL, was exciting for me because of the high-energy attitude and dealer optimism rising like the phoenix from the ashes of despair from the last five years.
Read the whole article at WardsAuto.
