by The Alpha Dawg | Dec 21, 2016 | Auto Dealer Monthly, Featured, Jim's Thoughts
Several years ago, I got into a friendly debate with Bill Wittenmyer from ELEAD1ONE. Bill had just performed a dynamic presentation on “How to Market to Millennials” at an Internet Battle Plan conference. In my trademark devilishly antagonistic Ziegler fashion, I told...
by The Alpha Dawg | Nov 9, 2016 | Auto Dealer Monthly, Featured, Jim's Thoughts
If you’ve never seen Meat Loaf perform live, there is a small vacuum in your life. He is one of the greatest recording artists of all time. His music, lyrics, and powerful message have been a huge influence on my life since the ’70s. His stage presence is unmatched....
by The Alpha Dawg | Oct 15, 2016 | Auto Dealer Monthly, Featured, Jim's Thoughts
I have been screaming it from the mountaintops for more than a decade now: “When you pay peanuts, you get monkeys.” Now it seems the so-called industry press is finally catching up with me. I have read several recent articles talking about the ongoing...
by The Alpha Dawg | Sep 10, 2016 | Auto Dealer Monthly, Featured, Jim's Thoughts
Whether he actually said it or not, one of Henry Ford’s most famous quotes is, “If I had asked people what they wanted, they would have said faster horses.” When he was the president of Ford, Lee Iacocca and his staff played off that legend, finding equine names for...
by The Alpha Dawg | Aug 7, 2016 | Auto Dealer Monthly, Featured, Jim's Thoughts
I was sitting in a big comfortable chair in the mall just outside the second-level entrance to Macy’s department store. I was extremely lucky to have secured one of the big comfortable chairs, because every last one of them was occupied. There was a family of five...
