by The Alpha Dawg | Feb 16, 2017 | F&I and Showroom, Jim's Thoughts
To be frank and borderline crude here, most of you dealers are pissing your money away. You are totally ineffective and inept with your advertising dollars. I’m told that automotive advertisers spent more than $4 billion on paid search in 2016. Most of that went to...
by The Alpha Dawg | Jan 2, 2017 | F&I and Showroom, Jim's Thoughts
It’s going to be the hottest game in town. The question is, will your dealership be sitting at the table or watching from the sidelines? I’ve been predicting for much of the year that used-car values would take a monumental dump in the fourth quarter due to the glut...
by The Alpha Dawg | Dec 10, 2016 | F&I and Showroom, Jim's Thoughts
Did you hear those loud thuds? That was the sound of car sales hitting the wall in September and October. It’s the first week of November, and sales don’t look great this month, either. It’s amusing hearing people blaming the slowdown on pre-election jitters. Once...
by The Alpha Dawg | Nov 7, 2016 | F&I and Showroom, Jim's Thoughts
Even the best of us can fall into a slump. But when my friend Harry, a top salesman at his General Motors store in small-town America, messaged me through Facebook a few months ago, I could feel his pain through his words. “Hey buddy, I am in the worst slump of my...
by The Alpha Dawg | Oct 8, 2016 | F&I and Showroom, Jim's Thoughts
I’m sure you’re all familiar with the story of the Pied Piper of Hamelin. Although more legend than truth, it’s based on events dating back to the Middle Ages, around 1284. As the story goes, the German town of Hamelin hired a piper who promised to solve it’s rat...
by The Alpha Dawg | Aug 14, 2016 | F&I and Showroom, Jim's Thoughts
In the past 40 years, I’ve interacted with hundreds of thousands of car sales professionals who work for thousands of dealerships in 49 states. Every month, they start over again at zero, with this month’s hero going back to the starting line as a new race begins....
