by The Alpha Dawg | Jan 9, 2017 | Auto Dealer Monthly, Featured, Jim's Thoughts
Marketers have extended Black Friday through Sunday, which leads into Cyber Monday. The entire week following Thanksgiving has become the biggest engineered consumer shopping spree imaginable. In fact, some of the car manufacturers decided the entire month should be...
by The Alpha Dawg | Jan 2, 2017 | F&I and Showroom, Jim's Thoughts
It’s going to be the hottest game in town. The question is, will your dealership be sitting at the table or watching from the sidelines? I’ve been predicting for much of the year that used-car values would take a monumental dump in the fourth quarter due to the glut...
by The Alpha Dawg | Dec 21, 2016 | Auto Dealer Monthly, Featured, Jim's Thoughts
Several years ago, I got into a friendly debate with Bill Wittenmyer from ELEAD1ONE. Bill had just performed a dynamic presentation on “How to Market to Millennials” at an Internet Battle Plan conference. In my trademark devilishly antagonistic Ziegler fashion, I told...
by The Alpha Dawg | Dec 10, 2016 | F&I and Showroom, Jim's Thoughts
Did you hear those loud thuds? That was the sound of car sales hitting the wall in September and October. It’s the first week of November, and sales don’t look great this month, either. It’s amusing hearing people blaming the slowdown on pre-election jitters. Once...
by The Alpha Dawg | Nov 9, 2016 | Auto Dealer Monthly, Featured, Jim's Thoughts
If you’ve never seen Meat Loaf perform live, there is a small vacuum in your life. He is one of the greatest recording artists of all time. His music, lyrics, and powerful message have been a huge influence on my life since the ’70s. His stage presence is unmatched....
