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Competing Spurs Overreaching

Flying home from Las Vegas again. Another successful Internet Battle Plan Conference. I’m already planning the next one. Each time these events come to a close, I find myself in a most creative and innovative state of mind.

This is when I usually reach back and find the inspiration to do new things and go to new places in my life and business.

As usual, my opening conference speech was a flow of consciousness. For more than 37 years now, I have never given a speech that was scripted, rehearsed or totally prepared.

It drives association executives and meeting planners crazy when I just walk up to the podium and start speaking with only an idea of what I am going to say. But it is easy for people and companies to misstate things.

The Ford C-Max controversy about misstated Environmental Protection Agency fuel economy is a symptom of something. I predict other auto makers are going to be spotlighted for exaggerating mileage claims and such.

Read the whole article on WardsAuto.

Ziegler SuperSystems

Braselton, GA
(706) 684-0010
zieglerss@aol.com
zieglersupersystems.com

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