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F&I Training



Ziegler’s Samurai F&I Course taught personally by James A. Ziegler, The Alpha Dawg.

The Samurai F&I Course features Ziegler’s definitive textbook on F&I Sales, Products and Procedures – It is a 150-page, information intensive Textbook – not a workbook.
All of the closes and ‘word-tracts’ are written out with no fill-in the blanks. Ziegler’s closes and word tracks are the best in the business and not taught anywhere else.
We consider this to be the best real-world F&I School offered anywhere by anyone. Your managers will show immediate measurable profit increases.


  • Advanced Menu Selling Competency, using proven selling methods and procedures. Establishing the demeanor, attitude, and selling skills of a highly polished, professional Financial Manager. This will include a heavy emphasis on selling intangible products.
  • Maximize Unit Sales from the sales of Finance and Leasing options while maximizing profitability from product sales in the F&I Department. This will include a stated dealership objective of ethical and compliant product mark-up strategy. Learn Consultant Sales Methods to best assist customers in selecting suitable finance packages, lease programs and aftermarket products.
  • Develop full-disclosure Skills for Selling Parts and Labor Agreements (Vehicle Service Contracts) with high penetration and high profitability while reducing cancellations and charge backs.
  • The heart of this course is unique “Word Tracts”, things to say to the customer and overcome objections without confrontation.
  • Develop skills and techniques for selling insurances and F&I products with high penetration and reduced charge backs. This involves value-oriented sales processes, overcoming customer fears and objections with full legal disclosure.
  • Learn how to manage and motivate the sales force to ensure that the F&I/Leasing Manager receives a quality introduction to every customer turnover at the point of sale.
  • IF your sales processes are “One Touch, A to Z” where the sales professional handles all of the details, we train that process as well.
  • High-Profitability, Efficiency, Legal and Ethical Compliance, proven professional techniques to improve product sales and profitability.
  • Learn full disclosure procedures designed to create a pleasant, positive, and stress-free buying experience for the customer while still maximizing profit opportunities from rate markup and finance product sales, a thorough review of practical, real-world compliance steps to protect the dealership.


Jim Ziegler’s live training via Zoom broadcast

Virtual LIVE training, $1000.00 per hour with a 5-hour commitment.

NOW, via modern technology, Your Dealership can have Jim Ziegler personally train your Sales Team, F&I Managers, and Sales Managers.

We’re even offering GM and Dealer Principal Consulting for an hourly rate of $1000.00 (5 hour minimum) These training sessions are highly customized and personalized for your Dealership’s Culture. No travel, on Your Schedule

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