“It’s the economy, stupid” was the powerful phrase that rallied voters during Bill Clinton’s successful 1992 presidential campaign. That single phrase focused the nation on one issue and made all others insignificant in comparison. It was a brilliant strategy created by the king of populist political sarcasm, James Carville. And it helped unseat George H.W. Bush from the presidency.
Well, I think it’s time we came up with our own tagline and take back our business. Recently, we’ve been bombarded with disinformation and outright lies disguised as new consumer data and research. It’s hard to know what’s real and what’s propaganda. As I’ve said before, figures lie and liars figure.
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