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Jim Ziegler Returns to Atlanta with Two Dynamic Seminars

F&I Mastermind Seminar – Dec. 10-11 – More info.>>

The F&I Mastermind is about product sales, processes and procedures aimed at High Gross Profitability with Zero Liability. Taught personally by Jim Ziegler, featuring Ziegler’s definitive textbook on F&I Procedures – each student receives a 150 page, information intensive textbook written by Jim Ziegler – not a fill-in the blanks workbook.

Lifetime Free Repeats, and as always, Dealer Principals Attend at No Charge. The numbers speak for themselves. Our track record for measurable results and immediate increases is legendary. We consider this to be the best real-world F&I School offered anywhere by anyone. Your managers will show immediate measurable profit increases and product sales increases. As modern as today, your managers, regardless of experience level will learn more in two days than most other courses accomplish in a week.

The curriculum includes:

  • Advanced Menu Selling Competency, using proven selling methods and procedures. Establishing the demeanor, attitude, and selling skills of a highly polished, professional Financial Manager. This will include a heavy emphasis on selling intangible products.
  • Maximize Unit Sales from the sales of Finance and Leasing options while maximizing profitability from product sales in the F&I Department. This will include a stated dealership objective of ethical and compliant product mark-up strategy.
  • Learn Consultant Sales Methods to best assist customers in selecting suitable finance packages, lease programs and aftermarket products
  • Develop full-disclosure skills for Selling Parts and Labor Agreements, (Vehicle Service Contracts), with high penetration and high profitability while reducing cancellations and charge backs
  • Develop skills and techniques for selling insurances with high penetration and reduced charge backs. This involves value-oriented sales processes, overcoming customer fears and objections with full legal disclosure.
  • Learn how to manage and motivate the sales force to insure that the F&I/Leasing Manager receives a quality introduction to every customer turnover at the point-of-sale
  • The heart of this course is unique”Word Tracts”, things to say to the customer and overcome objections without confrontation. Ziegler’s unique, proprietary closes are high-powered, persuasive and effective.
  • High-Profitability, Efficiency, Legal and Ethical Compliance, proven professional techniques to improve product sales and profitability
  • Learn full disclosure procedures designed to create a pleasant, positive, and stress-free buying experience for the customer while still maximizing profit opportunities from rate markup and finance product sales, a thorough review of practical, real-world compliance steps to protect the dealership
  • How to Interview Consumers to get more deals approved with better conditions and more approvals.
  • The Best F&I Seminar Anywhere, by Anybody… Period
  • Tangible, permanent real-world results you will be able to quantify and measure immediately

As always, Dealers Attend at no cost!


CALL JIM DIRECTLY AT – 770.921.4440


Sales Manager Forum Seminar – Dec. 12-13 – More info.>>

Without the sale of an automobile nothing else would happen. Every job in the dealership, including the dealer principal position, depends on the ability of the sales manager and the efforts of his/her department.

More than ever, the sales manager in a retail automobile dealership has to be a highly trained professional with the ability to control and supervise the entire sales effort. The person in this position must be intelligent and able to think quickly on their feet; a course filled with word tracts and things to say to the customer.

Structuring a high-volume, high profit sales department is what Jim Ziegler is all about. Can you honestly say you’re satisfied with your numbers? Even if you’re doing a great job already, could you and your management team do better? Ziegler’s innovative management processes and closes are unique and born of experience, taught be a record-setting manager, as modern as today.

In truth, the better sales managers are the coaches who send in the plays to the sales people who are on the front lines. It takes planning and organization as well as discipline to build this unified team.

Jim Ziegler’s real world knowledge and experience is the reason this course is superior! The word tracts and real world examples will teach your Sales Managers how to take control of the selling process and raise profitability.

As always, Dealers Attend at no cost!

The Sales Manager Forum is a Total Management Experience taught personally by James A. Ziegler. Check out our track record and visit the website –

Your Sales Managers Will Learn:

  • How to hire Qualified Sales People and Keep Them
  • Managing, Motivating, Supervising and Organizing the Sales Team
  • Consistent Sales Processes – Setting up your Selling System
  • The Primary Duties of a Sales Manager
  • How to Hire, Fire, Train and Promote a Quality Sales Force
  • How to “Desk” the deal for high-profitability and high closing ratio
  • High-profit customer-friendly negotiation techniques
  • How to use and measure your CRM
  • How to get your sales force to set appoinments
  • Integrating internet, social media, video, and technology into the process
  • How to Measure the Sales Effort, meaningful metrics
  • How to hold a High Average Profitability per unit, front and back
  • How to Close the Deal
  • One on One Techniques in a Customer Introduction Situation (turnover)
  • More than 100 highly effective Word Tracts, Management Closes and Sales Presentations
  • How to Avoid Legal Landmines and How to Deal with Litigation Issues

As always, Dealers Attend at no cost!


CALL JIM DIRECTLY AT – 770.921.4440

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