Sales & Management Training
FOR AUTOMOTIVE PROFESSIONALS
Why We Do This
Of all the positions in the front-end operation of the modern retail automobile dealership, the sales manager’s role is the most crucial to the success of failure of the dealership. Without the sale of an automobile nothing else would happen. There would not be any cars to finance or repair. There would not be any customers to follow-up or any paperwork to process. Every job in the dealership, including the dealer, depends on the ability of the sales manager and the efforts of his/her department.
More than ever, the sales manager in a retail automobile dealership must be a highly trained professional with the ability to control and supervise the entire sales effort. The person in this position must be intelligent and able to think quickly on their feet; a course filled with word tracts and things to say to the customer.
In truth, the better sales managers are the coaches who send in the plays to the salespeople who are on the front lines. It takes planning and organization as well as discipline to build this unified team.
Jim Ziegler’s real-world knowledge and experience is the reason this course is superior! Ziegler’s methods, Closes and Word Tracts with real-world examples will teach your Sales Managers to take control of the selling process and raise profitability.