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Serial Cadillac Buyer Miffed at GM’s Luxury Brand

Sometimes when you’re sailing in open seas on a clear star-filled night you forget to look out for icebergs.

Mary Barra is at the helm of the General Motors ship speeding through unchartered seas. She’s competent, as is first officer Mark Reuss. But I have reservations about some crew members.

A lot of industry news buzz is that Cadillac’s in store for a big upheaval. No one says what exactly that means. Well, I’ll say it.

I have reason to believe the Cadillac Div. is preparing to disenfranchise many of its dealers. Regardless of the reasoning or motivation, it’s déjà vu all over again.

A Cadillac revival began in the late 1990s and continued until around 2005. The brand was exciting and edgy, capturing a younger demographic. I personally owned nine new Cadillac Escalades, two SRXs and one of the short-lived XLR sports car in the first 12 years of the new century. (I also owned seven Chevrolet Corvettes.)

Read the whole article here on WardsAuto.

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