It was only a few months ago that every expert, analyst, automobile industry pundit and alleged researcher was predicting numbers as high as 20 million new-vehicle sales in 2018. What were these fools smoking? They can’t all live in Denver, can they?
The Trump election should have taught the world that you can’t trust polls and researchers to tell the truth — especially when they have a vested interest in the outcome and they trade in deliberately false pseudo-information.
“There simply aren’t enough customers in the pipeline. We buried them in 72- and 84-month loans with no down payments. They have no hope of getting out in this trade cycle or the next. We refinanced negative equity on three generations of trade-ins. Cheap used cars are going to totally kill new-car sales and the auctions.”
Well, enough of that. It’s here. The retail car business is crashing in spite of the soaring stock market. Sorry, Bill Clinton, but it’s not the economy, stupid. It’s saturation.
Read the whole article here on F&I and Showroom.