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The Car Business According to Bob Dylan

We’ve always known Bob Dylan was a friggin’ genius, but nobody ever realized his early song lyrics would double as cutting-edge future-casting commentary about the state of the retail automotive industry 50 years later.

We find ourselves working in an industry that is moving fast, changing shape and morphing at light speed. With all the changes we’re experiencing, it’s hard to get a true bead on what we, as retailers, need to change and embrace. It’s hard to know what’s real and what’s an illusion.

Most recently, we’re hearing a lot of alleged research aimed at reducing the sales process to less than 45 minutes, including F&I and delivery. Excuse me, but as Dylan would remind us, “You don’t need a weatherman to know which way the wind blows.”

Wake up, snap out of it and shake it off! Edmunds and a number of vendors are launching automated F&I programs to offer to consumers.

Read the whole article on Auto Dealer Monthly here.

Ziegler SuperSystems

Braselton, GA
(706) 684-0010
zieglerss@aol.com
zieglersupersystems.com

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