I am writing this month’s column a few short days after the conclusion of the best, biggest and most upbeat and optimistic National Automobile Dealers Association (NADA) convention I have attended in 10 years — and several hours after the most incredible, competitive, edge-of-your-seat Super Bowl in recent memory. What a rush!
Now, like many of you, when the Alpha Dawg tunes into the Super Bowl, I pay close attention to the new crop of car commercials. Will they be effective, memorable or just a bit too cute?
More on that in a moment. First, let’s take a closer look at the 2015 NADA Convention & Expo and some of the ideas — fresh and stale — that floated among the halls of San Francisco’s Moscone Center.
Read the whole post here on AutoDealerMonthly.