Ziegler talks about how your dealership can survive the coming crash
In the children’s story of Chicken Little, a paranoid hysterical chick runs through the town screaming that, ‘The sky is falling,’ after an acorn fell on his head.
Even though I believe I am the Paul Revere of the auto industry, writing articles and social media posts to warn the dealers of the coming catastrophe, there are many critics saying that I’m actually Chicken Little spreading paranoia and false alarm.
Well, all I can say about that to those people is that I stand on my track record for predicting things that actually came to pass. I’ve been ‘right’ as many times as you’ve been wrong.
It’s about to crash hard, and in this article, I’m going to give you some really strong suggestions on how not to become a casualty.
In the last year, we’ve seen dealers realizing record sales and record profits. Not only are we realizing record sales, up 30% month over month from previous years, breaking the all-time highs, but the transaction prices have soared to a national average of more than $38,000 and still inching up month to month. In comparison that’s an $8,000 increase.
It’s a crazy world and we’re acting like a bunch of drunken sailors on shore leave on payday. “Party-on Garth.” In other words, I’m seeing posts all over social media congratulating ourselves for records broken at our dealership, photos of smiling winners showing off their plaques and awards. Do those people actually believe it was because of something we did that made those numbers happen? Excuse me, you’d have to be a complete bumbling ‘nincompoop’ if your dealership didn’t break records in this market. YES, you did a great job, BUT how much was due to the circumstances, and how much was something you did?
Read the whole article on Digital Dealer here.