Life really sucks if you’re a salmon in the Upper Northwest. They’re just trying to get home to start a family. As if the journey wasn’t perilous enough, a long line of grizzly bears is waiting to eat two out of three of them before they get upstream. Poor bastards.
Operating a dealership today is sort of like being a salmon. You’re just trying to make a decent living and provide for your family, but there are grizzlies everywhere, all trying to consume two out of three of your hopes and dreams.
For years now, I’ve predicted it, said it in speeches and written it in literally hundreds of articles, blogs and social media threads. Now they’ve actually said it and their agenda is out in the open. In a recent webinar on the 2016 Global Automotive Outlook, a person with presumably extensive retail automobile sales experience and qualifications, Lisa Whalen, says manufacturers are probably set to launch more than 100 online digital stores globally in 2016.
Whalen is a vice president of Frost and Sullivan, a market research company that touts themselves on their website as “a growth partnership company focused on helping our clients achieve transformational growth as they work through an economic environment dominated by accelerating change, increasing risk, and the powerful disruptive impact of the conversion of new business models, disruptive technologies, and megatrends in their industry.”
Read the whole article here on AutoDealerMonthly.