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Who Killed Cadillac?

General Motors Chairman and CEO Mary Barra, and GM Executive Vice President Product Development Mark Reuss talk with students and tour the EcoCAR3 Challenge garage Friday, May 19, 2017 at the GM Milford Proving Ground in Milford, Michigan. (Photo by Steve Fecht for General Motors)

I am greatly saddened as I sit here pouring my thoughts into my keyboard. I’ve written numerous articles through the years detailing the fall of Cadillac, an American luxury icon. A voice inside my head keeps screaming, “Why?”

I am about to rant an outpouring of my personal opinions, emotions, and perceptions as I have done so many times in years past. It isn’t always negative. I have owned nine Escalades and seven Chevrolet Corvettes. I was a cheerleader for the brand. And I still love General Motors; I am just enraged by their management.

When Mary Barra was appointed chairman and CEO of GM, I was ecstatic that they had selected a woman for that position. Four years later, I am scratching my head and saying, “Yes, but not that one.”

Uh-oh! The angel on my right shoulder just said, “Ziegler, are you nuts? Talking bad about Mary Barra is sort of like slapping Mother Teresa.” And now the devil on my left shoulder is saying, “Go ahead, big boy. You never backed down from the truth before.”

Wonder which angel I’ll listen to before I send this article to the editor? Since it’s only one man’s opinion, and I might be wrong, I’ll just go with my gut.

Read the whole article here on AutoDealerToday.

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