10 Changes Dealers Must Make in 2021
In 1980 John Lennon wrote the song, “Beautiful Boy,” about his broken relationship with his young son. The lyrics he penned resounded and hit so many of us with the raw truth behind the words.
Lennon wrote and sang, “Before you cross the street, take my hand. Life is what happens to you while you’re busy making other plans.” Although that quote was not entirely original to Lennon, his emphasis on the future uncertainty caused the world to pause and take note.
2020 was a scene right out of our worst nightmare, but also a dawning of a new adventure in automotive. Your perspective depends entirely on how you reacted to what the year threw at you.
As we charge forward into the New Year, dealers that are willing to adapt and change, embracing new processes, technologies, and business practices, will crush competitors who chose to ignore the reality of shifting paradigms. In other words, to quote something my younger self wrote in this magazine years ago: “Whatever you think is going to happen is not the way it’s going to turn out.”
SO, every new vendor with new technology has said they will be “disrupting the market.” How many times have we heard that?
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