December 6, 2014 The Alpha Dawg

Achieving the Big Numbers

More than 100 dealership managers and industry executives traveled to Industry Summit 2014 in September to attend my super-intensified sales management event, dubbed “Profit Masters.” Bear in mind that the event occurred the day before the magazine’s annual conference. In other words, the people in the room flew in a day early to attend my all-day seminar.

Through the years, I’ve developed a reputation for helping dealers achieve the “big numbers.” And based on the enthusiasm, commitment and intensity of the managers in room, it was obvious there’s a need for meaningful and effective management training.

Truthfully, I don’t know of many dealerships that couldn’t increase profits by $100,000 a month overnight. To be clear, I’m only talking about the variable sales department and F&I gross, not service or peripheral sales. Now, there are only four ways to increase profits: sell more units, make higher front- and back-end gross profits per unit sold, sell additional products and services like F&I protections and aftermarket accessories, and increase the frequency of sales to the same customer (i.e., leasing).

So how do you do that? Well, there’s a reason why my sales management seminars center on process and productivity.

Read the entire article here on F&I and Showroom.