August 6, 2015 The Alpha Dawg

Sales Without End, Somebody Say ‘Amen’

I love optimism as much as the next guy. The last thing we need in our business are perpetually negative people.

I am neither an optimist nor a pessimist. I’m an opportunist, in the best sense of the word. I try to stay rooted in reality and react appropriately for whatever the world serves up. As an avowed opportunist, I’m also a realist.

I just read another extremely optimistic article predicting 18 months of increased U.S. sales that will approach 18 million new units before leveling off near the end of 2017.

In similar articles I’ve seen, every analyst, economist, and statistician weighed in along with analysts from TrueCar, Edmunds and Kelley Blue Book, as well as other industry insiders and auto executives.

Within a few decimal points every one of these experts and analysts were in agreement: We’re gonna sell a boatload of cars and trucks in North America in the next two years. Party on, Garth.

Now, I’m not saying that won’t happen. I am equally cautiously optimistic that they will be right and we’ll eat cake. But the realist side of my nature kicks in and the opportunist starts analyzing possibilities and contingencies.

Read the entire article on WardsAuto here.