Was it really all that long ago that “The Macarena” swept the world by storm and people were performing it everywhere? Of course that was before the rise in popularity of social media and a truly interactive Internet.
In today’s news, and with the aid of Internet acceleration, “The Harlem Shake” has become an overnight international phenomenon. Best described as drunken spastic, spontaneous line dancing, The Harlem Shake went viral in February 2013 and continues to gather momentum. If you’ve never heard of it, do yourself a favor and Google it right now to save yourself the embarrassment when it comes up in a future conversation with your friends or colleagues.
I must admit that I am more than amazed, considering the flamboyant and overt emphasis on promotion, that more dealerships haven’t already released their own YouTube versions of The Harlem Shake. I bring up The Harlem Shake as an example of how trends go viral globally and instantaneously at flash-fire speed in today’s connected world.
Read my whole article in Dealer Marketing Magazine.