by The Alpha Dawg | Mar 16, 2017 | Auto Dealer Monthly, Featured, Jim's Thoughts
It’s a new month and a new attitude in the car business, where sales have noticeably slowed down in recent weeks despite a rising economic tide. I keep trying to tell the industry that the two are not necessarily entwined. The issue here is good, old-fashioned...
by The Alpha Dawg | Mar 16, 2017 | Auto Dealer Monthly, Featured, NADA
It’s almost more than my heart can stand. As I sit here late at night in my darkened office, the Super Bowl is over and I am emotionally drained and stressed. A week before the big game, Debbie and I returned home from the NADA Convention in New Orleans, optimistic...
by The Alpha Dawg | Mar 13, 2017 | Featured, Jim's Thoughts, News, Seminars, Training
by The Alpha Dawg | Mar 9, 2017 | F&I and Showroom, Featured, Jim's Thoughts
Historians have put the story to bed and closed the book. I say, however, that only the most ignorant and naïve among us could actually believe that a lone gunman — particularly a bitter, delusional nutcase like Lee Harvey Oswald — could have pulled off the...
by The Alpha Dawg | Feb 16, 2017 | F&I and Showroom, Jim's Thoughts
To be frank and borderline crude here, most of you dealers are pissing your money away. You are totally ineffective and inept with your advertising dollars. I’m told that automotive advertisers spent more than $4 billion on paid search in 2016. Most of that went to...
