by The Alpha Dawg | Jan 30, 2017 | Auto Dealer Monthly, Featured, Jim's Thoughts
Flash back to Alec Baldwin’s classic sales speech in “Glengarry Glen Ross.” Everyone remembers when Jack Lemmon said, “The leads are weak.” That was one of the most brutally tense scenes in movie history, ending with the famous line, “Coffee is for closers.” I have...
by The Alpha Dawg | Jan 9, 2017 | Auto Dealer Monthly, Featured, Jim's Thoughts
Marketers have extended Black Friday through Sunday, which leads into Cyber Monday. The entire week following Thanksgiving has become the biggest engineered consumer shopping spree imaginable. In fact, some of the car manufacturers decided the entire month should be...
by The Alpha Dawg | Jan 2, 2017 | F&I and Showroom, Jim's Thoughts
It’s going to be the hottest game in town. The question is, will your dealership be sitting at the table or watching from the sidelines? I’ve been predicting for much of the year that used-car values would take a monumental dump in the fourth quarter due to the glut...
by The Alpha Dawg | Dec 24, 2016 | Featured, Internet Battle Plan, News, Seminars, Training
View and download the full class schedule for Internet Battle Plan XXI in ATLANTA at the link below! Internet Battle Plan XXI Class Schedule – PDF Internet Battle Plan XXI Class Schedule – Word doc
by The Alpha Dawg | Dec 21, 2016 | Auto Dealer Monthly, Featured, Jim's Thoughts
Several years ago, I got into a friendly debate with Bill Wittenmyer from ELEAD1ONE. Bill had just performed a dynamic presentation on “How to Market to Millennials” at an Internet Battle Plan conference. In my trademark devilishly antagonistic Ziegler fashion, I told...
