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The Leads Are Weak

Flash back to Alec Baldwin’s classic sales speech in “Glengarry Glen Ross.” Everyone remembers when Jack Lemmon said, “The leads are weak.” That was one of the most brutally tense scenes in movie history, ending with the famous line, “Coffee is for closers.”

I have recently seen repeated instances where automotive lead provider representatives are beating up on dealers, trying to justify their lack of ROI and the few units delivered from their leads. “The leads are weak,” your managers and BDC employees keep saying. But your lead provider tries to tell you it’s your employees who are weak, not to mention unprofessional and inept.

At the risk of upsetting Alec Baldwin, sometimes the leads really are weak.

Read the whole article here on AutoDealerMonthly.

Ziegler SuperSystems

Braselton, GA
(706) 684-0010
zieglerss@aol.com
zieglersupersystems.com

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