by The Alpha Dawg | Sep 7, 2015 | Auto Dealer Monthly, Featured, Jim's Thoughts
This was one of those spur-of-the-moment impulse decisions so many people make when the mood is right. Oh, I was going to buy a new car anyway. I had been planning on maybe September or October, but events and emotions caused a shift in plans. I have always taught...
by The Alpha Dawg | Aug 26, 2015 | Auto Dealer Monthly, Featured, Jim's Thoughts
I was taking a pleasant Sunday drive down a scenic Georgia highway with my wife, Debbie, and our puppy when, without warning, the Rav4 in the next lane swerved toward us, forcing me onto the shoulder. It’s not cool to piss off the Alpha Dawg. I stepped on the gas in...
by The Alpha Dawg | Jul 9, 2015 | Auto Dealer Monthly, Featured, Jim's Thoughts
It wasn’t that many years ago I was working with a Chevrolet dealership in Maryland training the sales and management teams on techniques and processes. There was one manager in particular — to this day, a great friend — who stands out in my memories from that time....
by The Alpha Dawg | Jun 2, 2015 | Auto Dealer Monthly, Featured, Jim's Thoughts
There’s a running joke in my family that I am our only Yankee, having been born in Philadelphia. But my parents moved to Florida when I was two years old and I have lived in the South ever since. So it truly offends me when people from other parts of the country make...
by The Alpha Dawg | May 26, 2015 | Auto Dealer Monthly, Featured, Jim's Thoughts
All it takes to sell anything to most car dealers is a report starting with the words… “Our most recent research shows that …” We are such suckers for misinformation disguised as valid research. All I have to say about that is my own research shows that most recent...
by The Alpha Dawg | Apr 7, 2015 | Auto Dealer Monthly, Featured, Jim's Thoughts
Nobody ever listens to the doomsayers. We’ve all seen the movie a million times. It starts off with the lone crackpot scientist trying to warn the world of impending doom. Nobody believes them until disaster strikes. Remember the dumbass mayor who kept the beaches...
