by The Alpha Dawg | Nov 20, 2012 | CarFax, Jim's Thoughts, WardsAuto
I have a problem with data pirates who use dealer information against us, damage our reputation and cause consumer distrust. To me, CarFax is high on that list. Let’s look at what this vehicle-history firm does. It tells consumers its reports are free but charges...
by The Alpha Dawg | Nov 16, 2012 | Jim's Thoughts, WardsAuto
“Aftermath” is a word describing circumstances following a disaster or defeat. The word can emotionally set up a person for bad news. Hurricane Sandy delivered devastation. We knew it was going to be bad, but few could have envisioned the extent of the damage. Two...
by The Alpha Dawg | Oct 16, 2012 | Jim's Thoughts, Seminars
There’s a lot happening in the retail automotive world and car sales are great as pent up demand, great new products and low interest rates converge to create the perfect storm. Is your dealership operating at the best possible level? At Ziegler SuperSystems, Inc....
by The Alpha Dawg | Oct 15, 2012 | F&I and Showroom, Jim's Thoughts
One of the greatest protest songs inspired by the Vietnam War was “Eve of Destruction,” written by P.F. Sloane and sung by Barry McGuire in 1965. To a young, impressionable Jim Ziegler, the lyrics just grabbed me, as many anthems from that period were...
by The Alpha Dawg | Jun 16, 2012 | Dealer Marketing Magazine, Jim's Thoughts
In numerous speeches, seminars, and interviews over the last decade, I’ve repeated a central theme that resonates at the core of my personal and business philosophy: Technology doesn’t sell; it has neither soul nor personality. Over the last few decades...
