by The Alpha Dawg | Mar 16, 2017 | Auto Dealer Monthly, Featured, NADA
It’s almost more than my heart can stand. As I sit here late at night in my darkened office, the Super Bowl is over and I am emotionally drained and stressed. A week before the big game, Debbie and I returned home from the NADA Convention in New Orleans, optimistic...
by The Alpha Dawg | Jan 30, 2017 | Auto Dealer Monthly, Featured, Jim's Thoughts
Flash back to Alec Baldwin’s classic sales speech in “Glengarry Glen Ross.” Everyone remembers when Jack Lemmon said, “The leads are weak.” That was one of the most brutally tense scenes in movie history, ending with the famous line, “Coffee is for closers.” I have...
by The Alpha Dawg | Jan 9, 2017 | Auto Dealer Monthly, Featured, Jim's Thoughts
Marketers have extended Black Friday through Sunday, which leads into Cyber Monday. The entire week following Thanksgiving has become the biggest engineered consumer shopping spree imaginable. In fact, some of the car manufacturers decided the entire month should be...
by The Alpha Dawg | Dec 21, 2016 | Auto Dealer Monthly, Featured, Jim's Thoughts
Several years ago, I got into a friendly debate with Bill Wittenmyer from ELEAD1ONE. Bill had just performed a dynamic presentation on “How to Market to Millennials” at an Internet Battle Plan conference. In my trademark devilishly antagonistic Ziegler fashion, I told...
by The Alpha Dawg | Nov 9, 2016 | Auto Dealer Monthly, Featured, Jim's Thoughts
If you’ve never seen Meat Loaf perform live, there is a small vacuum in your life. He is one of the greatest recording artists of all time. His music, lyrics, and powerful message have been a huge influence on my life since the ’70s. His stage presence is unmatched....
by The Alpha Dawg | Oct 15, 2016 | Auto Dealer Monthly, Featured, Jim's Thoughts
I have been screaming it from the mountaintops for more than a decade now: “When you pay peanuts, you get monkeys.” Now it seems the so-called industry press is finally catching up with me. I have read several recent articles talking about the ongoing...
