Develop Advanced Menu Selling Competency

Jim Ziegler, the Alpha Dawg has dedicated many hours to completely rewriting and modernizing his famous F&I Mastermind Textbook. This is the 18^th rewrite since Jim wrote the original in 2005. The Very Best F&I Textbook ever written … period!

Ziegler’s first F&I Workbook Manual was written in 1986 and he probably edited and rewrote that edition at least a dozen times as the business changed.

Then he developed the textbook in 2005, WELL, this  book is a complete rewrite, it is 190 pages of text, with NO Fill-In-The-Blanks. It is Not a Workbook; it is a Textbook.

Be prepared for hundreds of High-Powered Word Tracts and Ziegler Custom Closes that nobody else is teaching. It is the best comprehensive “How To Book” on the subject ever written for “Real World Results”.