by The Alpha Dawg | Sep 29, 2021 | Dealer Magazine, Digital Dealer, Jim's Thoughts
Is it possible that Vendors give Car Dealers Fake Data disguised as proof that their products and services contribute to increased sales and profits? In recent years we’ve heard many politicians calling out “Fake News” to the point that almost every debate and speech...
by The Alpha Dawg | Jul 24, 2021 | Dealer Magazine, Digital Dealer, Jim's Thoughts
Ziegler talks about how your dealership can survive the coming crash In the children’s story of Chicken Little, a paranoid hysterical chick runs through the town screaming that, ‘The sky is falling,’ after an acorn fell on his head. Even though I believe I am the Paul...
by The Alpha Dawg | May 27, 2021 | Dealer Magazine, Digital Dealer, Jim's Thoughts
The Dramatic Changes to Make Right Now The time for dramatic changes is now. You have no choice if you intend to stay in business. Resisting the inevitable is stupid. The winners will not just be the ones who go with it, but the ones that embrace it and get ahead of...
by The Alpha Dawg | Mar 22, 2021 | Dealer Magazine, Digital Dealer, Jim's Thoughts
Did You Bump Your Head? We’re all in this game together, and regardless of which team you’re playing on, never lose sight of the fact that it’s just the game, and in the end, we’re all still friends. In the South where I was raised, there are two veiled insults...
by The Alpha Dawg | Feb 2, 2021 | Dealer Magazine, Digital Dealer, Jim's Thoughts
I’ve heard people say he was a legend, the ‘Godfather of Automotive Digital Marketing,’ and a pioneer in modern BDCs. Yes, he was all of that and more, but to me, Ralph Paglia (pictured) was my friend. It was one of those names, like Cher or Nixon. When someone in the...
by The Alpha Dawg | Jan 28, 2021 | Dealer Magazine, Digital Dealer, Jim's Thoughts
10 Changes Dealers Must Make in 2021 In 1980 John Lennon wrote the song, “Beautiful Boy,” about his broken relationship with his young son. The lyrics he penned resounded and hit so many of us with the raw truth behind the words. Lennon wrote and sang, “Before you...
